Good Vibes is a unisex clothing brand which focuses around the concept of how positive vibes from others holds the power to create an overall uplifting atmosphere. The brand is inspired by various cultures including India and Arab. The target audience for Good Vibes are young adults between the ages of 20-35.
The typography for the logo is hand drawn and inspired by the complexities of calligraphy. Each design created for the clothing is of various motifs pertaining to distinct cultures. The colors used reflect the cultural richness of each culture and the positive influence between one another. Good Vibes is highly influenced by street wear.