Kayaker is a travel magazine that emphasizes the lifestyle of kayakers/canoers. The target audience for Kayaker is not only limited to individuals who kayak and/or canoe, it is also directed towards those who have a desire to learn more about the lifestyle. There are several complexities pertaining to kayaking which may not be known to many.
The magazine specifies on the traits of a kayaker, such as fearlessness, bravery, and being able to take risks. Kayaker magazine also highlights the opposite purpose of kayaking, which is seeking traquility and solitude. A custom script-like typeface was created for Kayaker. The flowing motion of the typeface is inspired by the calm rivers, while the sharp endpoint represent the daring aspect of kayaking. The objective of Kayaker magazine is to take readers along on an adventurous and unforgettable journey.
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